Very often business owners are confused about their Instagram profiles. What to post there is a big question. Only products and services they are selling? To show or not to show a person behind the product? This article will tell you everything you need to know about social media for business owners.
In order to to make it more clear and understandable, let’s create a character business owner. Our character’s name will be Anzhela, and she’ll be a freelance graphic designer who is making websites, logos and brand books. She works from home and spends most of her time on the computer. In order to make lifestyle more active, she adopted a dog and doing daily walks with it, she visits outdoor gym, she likes to go to museums. She is single and doesn’t have kids. And she wants to sell her graphic designer services on Instagram.
So, if Anzhela is an expert in graphic design, it’s time to write a post about adjusting vectors in Adobe Illustrator… No no no! Wait! It already sounds quite boring! Let’s think about it a bit more.
Before posting anything, let’s think about who should consume your content and what are those people are interested in.
Most likely Anzhela wants to be interesting to her customers, the people, who potentially need websites and logos. Most likely they are entrepreneurs and companies who need visuals for their businesses. And they don’t give a shit about vectors in Adobe Illustrator! They are interested in totally different things they want to know from Anzhela! They want to know full information about Anzhela’s product and also a little bit about her personality to make sure that they are comfortable to work with Anzhela. So, let’s make Anzhela a content plan
The main topic of Anzhela’s blog will be her graphic design works. But not some technical details that are interesting only to other designers, but actually some things that her customer can be curious about. For example, it can be: